The Boiler Room » Blog Archive » Farm Direct and the Caffe Vita Advantage

Farm Direct and the Caffe Vita Advantage

January 11th, 2010

At the Boiler Room we put a lot of time and effort into finding exceptional roasters. When we found Cafe Vita we knew that they would be our roaster of choice. They uphold the highest standards from the quality of their bean to their socially responsible buying, and the growers that they choose. When our first bag of Vita coffee arrived we had heard of farm direct coffee but never really understood what it meant for us as consumers. After working with Caffe Vita and drinking copious amounts of their coffee we now understand that it means unmatchable beans and the peace of mind that our fellow coffee enthusiasts in other countries are being well cared for.

“Caffe Vita has been sourcing and roasting remarkable coffee in Seattle, Washington for thirteen years. one year ago vita decided to revolutionize the way they buy coffee and instead of buying via importers, distributers, exporters, coyotes, and other middlemen - vita made a pledge to begin buying as much coffee as possible directly from specific farms around the globe. the result: farm direct coffee for their cafes and the hundreds of acclaimed restaurants, hotels, and coffee houses that serve vita.” – Caffe Vita + One Pot Blog Spot vitaonepot.blogspot.com/2008/03/unprofessional-study-of-coffee.html

This is the farm direct advantage. Each Vita farm direct farm has been chosen according to living conditions provided, wages paid, contributions made to the community, and sustainable growing practices. In addition to this Vita promises to exceed standard fair trade prices to support these superior farms.

Social responsibility aside we as consumers are personally benefited with an exceptional bean. Commited to quality Vita each year sends a representative to every farm direct farm to ensure their standards are being upheld. These standards include outstanding beans and minimal or no use of chemicals or herbicides. To do this they inspect trees and farms and practice cupping on each variety of bean. So at the Boiler Room whether you are in front of the fire or at one of the slab tables you can be sure that each cup of Vita coffee you are enjoying is of the highest quality possible.

Check out a video of the farm of our current favorite the Guatemalan.